🎙️ 🎄 Evening program : Pub Quiz 

7:15pm  Introducting Third Culture Club, PlanHouse, SlowChinese, CAIC: 

Top tips to stay connected to current China culture  

English-language newsletters, podcasts, portals 

Mandarin resources for non-native speakers: building "language immersion" into your expat life in China 

7:30pm  🎙️ Guest Speakers  

Ms. Sophie SUN  

Founder PlanHouse | 150k active users | 500+ communities 
Community-based marketing: Outdoor activation & engagement 
Lessons learnt since Covid on Fitness, Apparel, Nutrition brands 

Ms Yaling JIANG 

Writer & editor of Following The Yuan 
Graduate of Columbia University School of Journalism 

Mr. Vladimir GARNELE 

Head of Design, Fabernovel | 13 years crafting digital experiences on WeChat  
Founder of 31.Ten (acquired by Fabernovel, then by EY)   
Wrote Chinafication: E-commerce Website UX/UI best practices  [Fabernovel] 

8:00pm  🎭  Ice breaking games by teams of 3-4 

8:10pm ❓ Pub Quiz : 2023 China consumer trends  

8:30pm 🏅 Announcing winners, Networking 

(Predictions for 2024..)

Don't worry, a Cheat Sheet will be provided to all Games & Pub Quiz participants    

Event is FREE to attend. Buy your 🍺  at the bar.

DEAL for Pub Quiz participants: RMB 100 for 3 drinks. 

🎙️ Guest speaker: Ms Sophie SUN 

Founder PlanHouse | 150k active users | 500+ communities 
Community-based marketing: Outdoor activation & engagement 
Lessons learnt since Covid on Fitness, Apparel, Nutrition brands 
Serial entrepreneur, ex-Alibaba, launched Travel & Hospitality marketplace focused on Experiences, Outdoor fitness enthusiast, 2018 Olympics Torch bearer
  

🎙️ Guest speaker: Ms Yaling JIANG 

Founder @ Aperture China 

Writer & editor of Following The Yuan 

https://substack.com/@chineseconsumers

"A newsletter about how and why Chinese people spend money" 

Latest episodes   

Week #34: Taiwan band Mayday’s lip sync scandal 🎸, Starbucks China and Luckin’s Christmas specials🎄, HeyTea’s Buddhism product got banned 🪷 | Following the yuan 

Week #33: Jack Ma resurfaced 🫧, Is luxury falling back in love with Hong Kong? 🇭🇰 “Why can't Chinese products be expensive?" 💸 | Following the yuan

🚧 From pause to progress: China's outbound tourism market and the road to recovery | Following the yuan 

Third Culture Club (Mandarin corner) @ CAIC 

Why? Objectives 

👉 Demystify China consumer economy & digital ecosystem via firsthand exploration of social media 

👉 Safety: host a safe space to stay informed, share notes, engage with China-related content [CN/EN] 

👉 Critical thinking: encourage participants to gain firsthand understanding, then form own opinion 

Who is it for?  

🙋 Foreign professionals interested in China's digital economy/ecosytem + Chinese language/culture (as non native speakers) 

📈 Shared Values: growth mindset, curiosity, discovery, self-awareness, open mind towards China 

📍 Shanghai-based for regular in-person workshops / remote for online webinars 

How we do it?  

🧑‍🏫  Weekly updates in wechat and linkedin group 

📚  Curate accessible [CN/EN] content to intermediate practioners on a path to business fluency  

☕️  Coffee chats with Chinese guest speakers 

Community partner 

Slow Chinese 

A resource to help advanced learners of Chinese maintain and improve their language skills,
and stay on top of the latest language trends in China 

🎙️ 10-min podcasts  

📚 Full CN/EN transcript + 30 key words & concepts 
➕ Geeky insights eg 3-character sentences, internet jargon 网络语言, 成语 or idioms  
➕ Further reading: Blogs, WeChat accounts 公众号 

Latest episodes 

🎓 How to land the perfect graduate job in China | Dec 2, 2023 

🏠 A young couple fights for their unbuilt home | Nov 25, 2023 

🛍️ Singles’ Day Price Wars | Nov 18, 2023  

Members' corner [WeChat group] 
Shared resources for wechat-based members 
We follow SlowChinese paid membership on Substack 
We also curate local Chinese Podcasts, local blogs, accounts, 公众号, Business UP主，视频号 etc.

This week's  Coffee Chat: click on link or scan QR code  
12.7  声动咖啡 TikTok 电商计划重返印尼，亚马逊将不再传播英超联赛

Notion: 12.7  声动咖啡 Mandarin Coffee Chat 【CN/EN 】TikTok 电商计划重返印尼，亚马逊将不再传播英超联赛 

Tencent Docs:【腾讯文档】12.7  声动咖啡 TikTok 电商计划重返印尼，亚马逊将不再传播英超联赛 Mandarin Coffee Chat  

Community partner 

CEIBS Alumni International Chapter (CAIC):

Home for English-speaking Alumni, largest international network with 3,000+ global members connected to Shanghai through online platforms  

Chapter aims to support alumni related activities by creating and coordinating online and offline networking events, [..] and social gatherings 

CAIC - WeChat Official Account  

Mandarin Corner @ CAIC 

Run since 2014: 50+ workshops and webinars - on SJTU campus (2014-2019) pre-Covid  

Priced at cost, not for profit, run by Alumni, open to Externals ("Friends of CEIBS")  

2016 Executive Mandarin corner 【2016年 商务汉语 微课堂】 v6

Sneak peek at 2024 programme 

Upcoming series : Foreigners "life at work" in Chinese-speaking organisations 
Upcoming series : Chinese Tech organisational culture with former employees at Alibaba, Alipay, Bytedance, Tencent, PDD/Temu etc 

China Market Pulse 

Content library : 300+ Key China Market Reports from leading consultancies and brokers [CN/EN]  with English substitles / translation 

Events & Partnerships :  Nic C. BARON 

18 yrs exp o/w 10yrs in China, 5yrs in Chinese organisations including Alibaba, Alipay, Fosun 

Launched Microsoft-incubated Talent platform  www.talmix.com in China ("Upwork x McKinsey")

Prev. in London 10 yrs in Strategy & Ops, Internet & Media (Disney, Universal, Virgin), M&A/investment banking 

Interests: China Digital Economy, Tech Ecosystem, International Trade, AI for Business Operations, Chinese culture & language 

Community partner 

PlanHouse 

How to accompany brands in community-based marketing, engagement & activation?